Guillermo del Toro is just one of the many beloved directors/actors/actresses/show runners that Netflix is backing for exclusive content. In many ways, a Netflix subscription works like an "insurance" for me - it makes sure that I will not miss those Netflix-exclusives involving people whose work I admire.
Also, I sense a general acceleration in Netflix' appetite for those high profile exclusives. It only make sense that Netflix eventually penetrate close to 100% of US households, up from 50% as of 3Q18. Amazon Prime, in comparison, is close to 100M (worldwide, but mostly US). Arguably it is not a one-or-the-other competitor of Netflix due to Prime's obvious benefits in online shopping, but it does show the potential for Netflix' remaining run-way as a must-have subscription for the US audience.
The monthly subscription is a little less than the cost of movie ticket which in comparison seems like a terrible deal for 1.5-2hr of immersive entertainment.
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